Name. Image. Likeness.


Our mission at Fly Hawks Alliance is to empower Monmouth University student-athletes to achieve excellence, both on and off the field and court. By empowering and supporting Monmouth student-athletes, we provide innovative ways for them to grow as individuals, graduates, and ambassadors for the University and its fans. Our goal is to help current and future Hawks leverage their name, image, and likeness to build a brighter future for themselves and the Monmouth community.


Fans of Monmouth University now have the opportunity to support Monmouth student-athletes directly by joining Fly Hawks Alliance. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among participating team members.

Want to support Yellow Jackets working with Atlanta charities? Jackets for Atlanthropy partners with local charities to provide NIL opportunities for student-athletes. Explore options to contribute, including a givebacks program that donates a portion of eligible online purchases at no cost to the consumer.


Approximately 85 – 90%. Fly Hawks Alliance keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services. 

Yes, Fly Hawks Alliance members can designate what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to Fly Hawks Alliance can contact us directly at

Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Fly Hawks Alliance seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Monmouth University student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Fly Hawks Alliance offers Monmouth University student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more! 

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations when student-athlete transfers.

No, the Fly Hawks Alliance is not affiliated with the University in any way. Fly Hawks Alliance is a third party created to work with Monmouth student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Monmouth University values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Fly Hawks Alliance seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Fly Hawks Alliance is not a 501c3 tax exempt entity.  As such, contributions to Fly Hawks Alliance are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Fly Hawks Alliance as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.